About
Our team
Our history
Our history
Will Fuhrman- Founder CEO- Experienced, Fun, Open-Minded and Multicultural. When not in the office, he enjoys sailing on Lake Michigan, foraging for morels mushroom and making marmalade to give to his favorite people.
Our history
Our history
Our history
After nearly 2 decades in the wine and spirit industry, Will launched Yuzu Solution in 2022. Beforehand, he lead as CEO the US Operation for Domaines Francois Lurton and established its subsidiary, Pardela USA. During 6 years as Director of Sales for Share a Splash, Will was instrumental in growing in the US: Cannonball, Angels & Cowboys
After nearly 2 decades in the wine and spirit industry, Will launched Yuzu Solution in 2022. Beforehand, he lead as CEO the US Operation for Domaines Francois Lurton and established its subsidiary, Pardela USA. During 6 years as Director of Sales for Share a Splash, Will was instrumental in growing in the US: Cannonball, Angels & Cowboys and Astrolabe. Well respected for his industry knowledge, business acumen and likability, he kicked off and sold just about any category of alcohol in the US, France and Spain.
Our mission
Our history
Our mission
Yuzu is a luxury fruit which is used by the world's best kitchens to add zest and creativity. Our mission is to guide you through the complexities of the US alcohol market by adding creativity and zest to your work. We will heighten your understanding of the challenges while providing you with cost effective and manageable solutions. In s
Yuzu is a luxury fruit which is used by the world's best kitchens to add zest and creativity. Our mission is to guide you through the complexities of the US alcohol market by adding creativity and zest to your work. We will heighten your understanding of the challenges while providing you with cost effective and manageable solutions. In short, we are here for you to simplify your navigation of the US market so you can get there faster and more cost effectively.